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  • Writer's pictureOlivia Spinelli

3 Reasons Why You Need to be Using Digital Marketing for Your Small Business

Updated: May 30, 2022

You don’t need to be a big corporation to start digital marketing! While you may think that digital marketing is limited to giant companies that can afford huge budgets and armies of “digital experts”, this isn’t the case. In fact, a lot of the world’s top brands started out small, and were able to achieve incredible growth using just a few simple digital marketing techniques. Digital marketing provides opportunities to engage with new (and current) customers, attract potential customers and grow your business in ways that simply weren’t possible before the dawn of the Internet – and four trends are shaping how companies approach digital marketing today.


Digital marketing is a set of tools and techniques that help you reach potential customers on the internet, mobile devices and social media. It includes everything from websites and social media profiles to email campaigns and search engine optimization (SEO). It's a way for small businesses to compete with larger companies. You can use digital marketing to reach customers who might not be aware of your products or services yet, or people who have already been customers but haven't been coming back lately.


We all know that the internet is a big place. And if you’re a small business owner, it can feel like you’re just one small shop in a mall full of giants. But the truth is that the potential customers you can find online is a much larger group than you’ll ever be able to attract only locally. Using digital marketing techniques, you can reach a global audience in a way that’s cost-effective, scalable and measurable.


Some of the key benefits of digital marketing include:


The ability to interact with your prospects and get to know your customers better!

When you're going on a date, it's important to know what your date would enjoy. Pizza or fine sushi? The same is to be said for what your customer is looking for. You can't just go up to anyone and start talking about how you make the best pizza in town.


You have to figure out who that person is first. Maybe they're a vegetarian, or maybe they love seafood. Maybe they have dietary restrictions, or maybe they're a vegan but also love dessert more than any other food group (like me). Whatever it is, you need to know what that person wants so you can give them exactly what they want.


But why would this apply to marketing? Well, here's why:


Digital tools such as Google Analytics, Google Search Console, and SurveyMonkey can help you identify what your ideal customers’ interests are, what keeps them up at night, and how you can approach them with a highly-personalized warm proposal and eventually turn them into buying customers. Don’t forget to also use social media and your existing audience there to see what they like, what kind of posts do they react to the most and what questions they had in the past. Once you do the research, the best thing you can do next is create one or several customer personas to help you figure out exactly how you can best show that customer why they should want you.


The ability to reach out to anyone and anywhere as there are no geographical boundaries with digital

It’s not how many people are coming to your website that matters; it’s how many people find what they want when they get there. One of the reasons why so many people are turning to digital marketing is that it gives them access to an audience they wouldn't have been able to reach otherwise. Digital marketing allows companies like yours to reach out to anyone and anywhere as there are no geographical boundaries with digital.


It’s not how many people are coming to your website that matters; it’s how many people find what they want when they get there. Engaging customers on social media once they leave your store or buy your product online, will keep your product on their minds and have them come back next time. Remarketing and retargeting will have them try out “this other product” that compliments what they already bought. Many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of your company. Between Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost sales


Target the right audience at the right time - personalization is simpler with digital marketing

Digital marketing offers a multichannel approach to boost conversions. For example, an automated but personalized thank you and follow up email campaign helps you reach larger audiences for a lot less money, and send an email in the right moment to the right people.


Communicating directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you’re building. It also allows you to gather invaluable information on customers’ reactions and preferences.


Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. Remarketing and retargeting to have them try out “this other product” that compliments what they already bought.





Digital marketing is here to stay and will continue to grow, but with trends come changes. The key for small businesses looking to enter the space is to understand these trends and be ready for them — the enterprising company will take advantage of these changes, while their competitors are left behind. Today’s digital marketing environment, as well as the trends driving it, all make it incredibly easy for small businesses to play in this game — so they should get in on the action before they miss out!

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